Thomas Cross Consulting, LLC takes an integrated approach to all elements of brand building in the beverage alcohol industry. Design must work in concert with function. Sales and Marketing aren't two separate silos. They are merely subsets of the whole.

Furthermore, producers must understand that the sales flow through the Three Tier System needs to be as fluid and stream-lined as possible. There are enough challenges to contend with. Brands should not create their own. With experience at all levels of the industry, and an integrated approach, Thomas Cross Consulting helps guide brands from ideation through sourcing, production, and marketing strategy to sales implementation.